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Job title: VP Marketing
VP of Marketing at Dawaai is responsible for the entire marketing function across the board. The role requires a self starter and innovative marketing professional who is also tech savvy and able to blend The role requires a self starter and innovative marketeer who is tech savvy and can think across the traditional and new economy marketing channels to always come up with a right marketing marketing strategy for Dawaai’s game-changing products.
The individual is expected to play a key role in formulating the strategy with category, business, engineering and rest of the marketing team to ensure seamless delivery of marketing strategy.
Candidates should have the following experience to be considered for the role:
- 5-8 years of marketing experience – preferably across health OR consumer OR technology companies
- Preferably both B2B and B2C experience
- Experience contributing to executive team and board level corporate decisions and strategy
- Has partenered with Sales organisation and fuelled sales pipeline
- Strong understanding of user insights and research
- Good understanding of marketing channels and their relative strengths
- Understanding of SEO, SEM and other digital marketing channels such as Facebook, notification, email, display, and more
- Should have experience in running consumer digital campaigns for awareness and transactions
- Highly data oriented
- Ability to set operational targets and manage cross-functional efforts to achieve those targets
- Your team loves working for you; your manager loves having you on the team; your colleagues love working with you